Blush Here, Contour There, Glow Everywhere!

Think of your face as a canvas, and blush, contour, and highlighter as your artistic tools. Where you place them can totally transforms your vibe, from snatched and sculpted to soft and radiant. Not sure where each one goes? Don’t worry, we’ve got you (and your cheeks) covered. Let’s map out your glow strategy together!

There is no universal answer as to how blusher, highlighter, and bronzer are applied correctly. In fact, it depends entirely on the shape of the face.

Oval

The widest part of the face are the cheekbones. The lower half is slightly longer than the upper half, and the face runs in a softening curve towards the chin and forehead.

With the face shape often perceived as "ideal", blush should be applied flat and soft, directly on the cheekbones. Highlight the area above the cheekbones and the area under the eyes (the so-called triangle). Gentle contouring slightly below the cheekbones to emphasize the shape of the face is sufficient.

Round

Round faces are often wide in the cheek area. The angular or even oval shape is covered up by a "fuller" overall impression. There are no prominent cheekbones, and the face has no visible edges or corners.

The main goal here is to lift the face shape and emphasize the bone structure. The blush should be applied to the cheeks and then blended along the cheekbones towards the temples. Additionally, a little blush in the centre of the chin can help create an oval-looking face shape.

Add some highlights with a lighter concealer under the eyes in the shape of a triangle. Also, emphasize the centre of the forehead, the centre of the chin, and the bridge of the nose. Iridescent highlighter can also be applied to the upper cheekbones. Contour on the outside of the forehead, temples, below the cheekbones, and on the outer jawline.

Heart Shaped

Heart-shaped or triangular faces are often characterized by a broad forehead with high-set cheekbones and a tapered chin. The lower half is noticeably narrower than the upper half.

Blush should be applied to the widest part of the cheekbones and blended particularly gently until it ends at the outer corner of the eye. In fact, the task of blushing on this face shape is to correct more prominent cheekbones and conjure up a softer shape. In fact, if the colour is applied only in this area, you avoid overemphasizing the cheekbones, which are usually more prominent in heart-shaped faces anyway.

Accentuate the area under the eyes, in the middle of the forehead, and in the middle of the chin with a lighter concealer. Darken the tip of the chin, side forehead areas, and temples until above the cheekbones achieving a soft, natural-looking contour.

Square

Square or prominent faces are characterized by an angular structure on the forehead and chin.

To soften the focus of the chin, which is usually as wide as the cheekbones on this face shape, blush should be applied low. It's best to apply it only to the central area of the cheeks and blend it out to the sides. This softens the focus on the jawline and pulls the face inward a bit.

Highlight the centre of the forehead and chin, as well as the area under the eyes, with a concealer a few shades lighter than the foundation. Start contouring at the temples and blend up to the forehead, making it appear a naturally softer shape. With the help of a darker colour on the cheeks and lower jawline, you can make the face look less angular.

Long

Long faces are significantly longer than wider. This face shape is usually characterized by a high forehead and a long chin. Cheekbones and jawline are of one width.

Blush should be applied at the level of the outer corner of the eye, and instead of blending it towards the cheekbones, the application should go towards the ear, creating a straight line. Contour above the hairline, below the cheekbones, and a little on the chin. Use a lighter concealer under the eyes than you used for foundation and then put a little highlight on the upper cheekbones.

Once you've figured out your skin tone and undertone, the following blush colours will look great on you:

Fair skin tones (usually with a cool undertone) ( Digital Complexion Fluid Foundation (D 36)/Digital Complexion Fluid Foundation (O 11)): peach, coral, light rosé, and soft pink tones. 

Light skin tones (mostly cool to neutral undertone) (Digital Complexion Fluid Foundation (Y 22)/ Digital Complexion Fluid Foundation (O 14)): pink, deep peach, and warm rosé tones. 

Medium skin tones (mostly neutral to warm undertone) (Digital Complexion Fluid Foundation (P 07)/ Digital Complexion Fluid Foundation (O 17)): deep pinks, warm peach, mauve, and violet tones.

Dark skin tones (mostly warm undertone) (Digital Complexion Fluid Foundation (D 36)/Digital Complexion Fluid Foundation (D 37)): berry tones, blood red, brick red, and rich orange tones

HOWEVER, no one dictates what to wear! If you want to experiment, go for it. You know we are friends of colours and always a supporter!

A selection of our favorite products for elevating any look.

For blush, our Cream Blush is a show stopping product. Hot of our shelves and straight into your homes, check out our blog post for a deeper disscussion and how to choose between creams or powders.

When it comes to contouring, we love using versatile formulas that blend seamlessly and last all day. For a more natural, buildable finish, we recommend the Dual Finish Powder—perfect for sculpting and setting in one step. If you’re after a creamier contour, the Ultra Foundation works beautifully for cream contouring, giving you precision and depth with a smooth, blendable texture.

To highlight, we’re obsessed with our brand-new High Glow—a truly revolutionary product that delivers an incredible radiance with long-lasting hold. Whether you're aiming for a subtle sheen or a high-impact shine, this product gives you that lit-from-within glow without fading throughout the day. We also have a blog for this product too!

If you want a bit of everything in one place, our Glamour Glow Palettes are a must-have. These palettes offer a curated mix of tones to highlight, bronze, and blush—ideal for artists and beauty lovers who like variety. And if you're looking for something tailored just for you, we also offer custom palette options, so you can build your perfect set.